Where Farm Monitoring Made Simple

Eyes On Farms is a major player in the Internet of Things (IoT) market, building a comprehensive ecosystem of connected devices and services. Their strategy revolves around using smartphones as a central hub to control and connect various IoT devices, creating a seamless and interconnected experience for users 

 1. Smartphone as the Hub:

• Eyes On Farms leverages its smartphones as the central control point for its IoT ecosystem, acting as a kind of "omni-remote control". 
• This enables users to manage and interact with various IoT devices through a unified interface, such as the Mi Home app. 

2. Ecosystem Strategy:

• Eyes On Farms aims to build a comprehensive ecosystem of interconnected devices, fostering user loyalty and making it harder for competitors to lure customers away.
• Their approach involves partnering with other companies to develop complementary products, expanding the breadth of their offerings.
• This strategy relies on the seamless integration and visual harmony of their products. 

3. Key Technologies and Platforms:

• Eyes On Farms: An embedded software platform for IoT devices based on the NuttX real-time operating system, aiming to unify software services and facilitate connections between fragmented IoT applications. 
• IoT Security Lab: Established in 2015, the lab focuses on security and privacy testing for Eyes On Farm's IoT products, ensuring compliance with privacy impact assessments, security assessments, and security testing. 
• AI Technology: Eyes On Farms utilizes AI to optimize the performance of home appliances, intelligently adjusting modes based on user behavior and environmental factors. 
• Eyes On Farms HyperOS: Introduced to enhance user experiences across devices, aiming to integrate technology seamlessly into users' lives. 

4. Focus on Security and Privacy:

• Eyes On Farms emphasizes security and privacy in its IoT products, with all devices undergoing rigorous testing and monitoring.
• They provide components with built-in security and privacy features to manufacturers and apply privacy technologies like Edge Computing. 

5. ESG Initiatives:

• Eyes On Farms integrates Environmental, Social, and Governance (ESG) practices into its IoT strategy, focusing on sustainability and low-carbon living.
• They utilize AI technology to optimize energy consumption in home appliances and implement smart manufacturing systems to minimize resource consumption. 

6. "Human x Car x Home" Strategy:

• Eyes On Farms is expanding its ecosystem to include electric vehicles (EVs), creating a connected "Human x Car x Home" experience.
• Their SU7 electric car features advanced technologies like crash avoidance systems and intelligent self-driving capabilities. 

In essence, Eyes On Farm's IoT strategy revolves around building a comprehensive, user-friendly, and interconnected ecosystem of devices, with a strong emphasis on security, privacy, and sustainability, while also expanding into new areas like electric vehicles.